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Who is Dr. Monali Sharma ?
Dr. Monali has successfully completed 11 years in the field Academics. She has also experienced the life in industry for 3 years in advertising and marketing. Looking at the academic background, she has completed her Ph.D in the Advertising in 2020 from Kavayitri Bahinabai Chaudhari North Maharashtra University, Jalgaon and now she is a recognised Research Guide for M.Phil/Ph.D in Kavayitri Bahinabai Chaudhari North Maharashtra University.
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FROM PANDEMIC TO HAPPYDEMIC
- 05 Aug 2021
Pandemic, COVID-19, Delta variant.... all these words are hammering us and our lives since February 2020. These t...
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INFLUENCE OF PANDEMIC OUTBREAK ON HUMAN RESOURCE MANAGEMENT : AN EXPERT STUDY FROM COMPANIES PERSPECTIVE
Year 2020 has shown tougher times for everyone on this planet due Corona Virus outbreak. It was February 2020 last week, when the coronavirus started hitting India. In March Central Government declared lockdown as t...
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A Marketing Transformation from Societal to Digital- Impact of COVID-19 on Consumer's Buying Preferences
Till February 2020, people were using traditional methods of buying and they were so habitual to this buying process that people never thought to change their buying habits and buying preferences. But after the Covid...
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Efficacy of Advertisements: A Study on Comparative Analysis of Celebrity-endorsed Advertisements versus Cartoon character end...
Celebrity endorsement has been a key aspect of Indian marketing evidenced by the fact that close to 50% of endorsements in India feature celebrities as compared to around 20% in the U.S. With the inc...
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