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Research Papers
INFLUENCE OF PANDEMIC OUTBREAK ON HUMAN RESOURCE MANAGEMENT : AN EXPERT STUDY FROM COMPANIES PERSPECTIVE
- 30 Apr 2021
Year 2020 has shown tougher times for everyone on this planet due Corona Virus outbreak. It was February 2020 last week, when the coronavirus started hitting India. In March Central Government declared lockdown as t...
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A Marketing Transformation from Societal to Digital- Impact of COVID-19 on Consumer's Buying Preferences
- 30 Apr 2021
Till February 2020, people were using traditional methods of buying and they were so habitual to this buying process that people never thought to change their buying habits and buying preferences. But after the Covid...
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Efficacy of Advertisements: A Study on Comparative Analysis of Celebrity-endorsed Advertisements versus Cartoon character end...
- 30 Apr 2021
Celebrity endorsement has been a key aspect of Indian marketing evidenced by the fact that close to 50% of endorsements in India feature celebrities as compared to around 20% in the U.S. With the inc...
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Materialism and Media Usage: To study the role of media in increasing materialism among youths with special reference to soci...
- 30 Apr 2021
Meticulous observations of the market across the planet reflect that Globalization of world markets has resulted in high levels of materialism in many places. Notibly, social media amongst all media of adv...
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To Study the Impact of Television Advertising on Children Buying Behavior with Special Reference to Confectionery Products
- 30 Apr 2021
This paper also gives brief account on television and children, confectionery products advertisement targeted towards children. Before few years back children of 5 years age would not be able to distingui...
DownloadDr. Monali Sharma
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